admin | David Perry

Boost post-holiday sales, think silver jewelry!

After the holiday jewelry-shopping sprees are over, what’s going to drive more traffic into your stores? That’s a question we’ve been posing to a number of experts in the luxury jewelry business, and the short answer is: affordable luxury. Give women more reasons to come into your jewelry store when they need a little wardrobe boost. One way to do that is to follow the lead of a growing number of savvy independents and add more silver jewelry to your inventory. We asked Isabel Cajulis of the Silver Promotion […]

Can the color of the year boost jewelry sales?

By now everyone has heard Pantone’s big announcement: the color of the year is actually two colors—rose quartz (a pretty pale pink) and Serenity (a light blue). It’s the merging of warm and cool tones, the blending of genders, and a nod to health and peace of mind in these challenging times, says the country’s leading color forecaster. Though lots of industries build the color palette of their merchandise on Pantone’s annual pick, can it boost jewelry sales? That’s the question we asked Amanda Gizzi (shown left), […]

Improve your visual merchandising

What better way to showcase your pearls than draped around a cute reindeer? Or dripping like frosty icicles from crystal chandeliers? This holiday season, Saks Fifth Avenue in New York has done a fabulous job of displaying fine jewelry items in their gorgeous window displays. Everything makes an appearance—from glittering chokers and bangle bracelets to chunky cocktail rings and statement earrings. We think these creative window displays are the ideal mix of art, fashion, design, and marketing that will stop anyone in […]

7 ways to keep your jewelry store safe from crooks

It may be the cheeriest time of the year, but it’s also the season police say they see an increase in robberies. Unfortunately, law-abiding citizens aren’t the only ones out doing their shopping. Crooks are out there too. No one wants to think it could happen to their store, but, sadly, we’ve heard recent tales of off-hour break-ins where doors have been broken down and windows smashed to get at the valuables, as well as brazen armed robberies during store hours. If the unthinkable happens and your store becomes the target […]

4 cool facts about cocktail rings

You don’t have to sip Cosmos or Mojitos to rock one of these beauties. Bigger-than-life statement rings are hugely popular right now and women feel as comfortable wearing them with off-duty jeans and tees as they do their glam outfits. Today, there are so many eye-popping gobstoppers to choose—from giant pearl or gemstone solitaires to precious metals that can be shaped into almost any artful motif. Bonus: Here are 4 cool facts about cocktail rings that may surprise you.— Sue Perry