We know that investing in a pricey piece of jewelry doesn’t come easily to some customers. Then again, there are jewelry customers who may get carried away by their emotions and not really think a big purchase through. In the end, you want all of your customers to be happy. So how do you help them make that big ticket investment decision? We loved the 3-step should-I-buy-it test an LA-based jewelry designer recently told Time.com, […]
As more customers become comfortable buying expensive jewelry and other luxury goods with their phones and laptops, it’s more important than ever that your storefront extend to your digital presence. You might think that starts with your jewelry website, but according to marketing strategist, Benjamin Smithee, CEO of the Smithee Group, you better have other marketing channels in place to even get people to your website. “Chances are nobody’s going to find you on a google search,” he says. Today people are scrolling though information on […]
Ever since Valentine’s Day was declared an English holiday back in 1537, people have given gifts. Some of the earliest presents were candles. Greeting cards took off in 1913 when Hallmark produced its first Valentine. And of course, flowers and candy are long-time favorites. But nothing celebrates a lasting love more than a keepsake piece of fine jewelry. Here are four gifting trends we’re loving this Valentine’s day. And a special thanks to Amanda Gizzi, spokesperson for Jewelers of America, who shared some gift-giving advice and some of her favorite pieces with us.
If you’re a watch geek, like us, you’re going to love the story behind the new Normalzeit, shown. We caught up with the designer, Fredi Brodmann who told us that the octagonal stainless case and dots and deltoids hour and minute markers were inspired by the famed Normalzeit Cube Clock that dotted the streets of Vienna at the turn of the century so people could set their pocket watches to them. Brodmann, who grew up in Vienna, turned the classic […]
We’ve said it before and we’ll say it again, even in this roller-coaster economy, the jewelers that will do well are ones with a strong bridal business. That’s why it’s important to keep up with the trends that can affect jewelry sales. One of the biggest: Millennials are looking for something different. So are many couples who have tied the knot before. So be sure to read our 2016 Bridal Trends Report by clicking here: http://www.davidperryandassoc.com/2016-engagement-ring-trends/
And check out some of the newest bridal styles in our slideshow. A special thanks to Platinum Guild International USA […]
