When Pixlee.co, a California-based social media marketing firm, came to DPA for our insights into the trends and challenges of jewelry marketing today, we had a lot to say because both consumer behavior and the market are changing—and jewelry marketers risk being left behind if they don’t give their strategies a digital revamp. Pixlee asked us to share our best marketing tips for your jewelry business in a guest blog on their site. We think it’s must reading if you want to capitalize on industry trends and grow your jewelry marketing. […]

You won’t be handing these exquisite bonbons out to trick-or-treaters. But we were lucky enough to be treated to these special candies—and the melt-in-your mouth experience is one we’re likely not to forget.

For starters, look closely and you’ll see the iconic Rolex crown stamped on these equally exquisite and exclusive luxury chocolates that come beautifully wrapped in a Rolex-green box. But before you get too excited, the company doesn’t sell them. The chocolates are only bestowed as gifts to special clients and partners. But we were lucky enough to know one […]

Each year before the annual Jewelers of America Show in New York, editors and bloggers who cover jewelry are invited to a private viewing to see what’s new and trending. This is where we caught up with Amanda Gizzi, JA’s Director of Public Relations & Special Events, who gave us a sneak peek at some jaw dropping designs…plus her predictions for 2016 hot sellers.