It may be the cheeriest time of the year, but it’s also the season police say they see an increase in robberies. Unfortunately, law-abiding citizens aren’t the only ones out doing their shopping. Crooks are out there too. No one wants to think it could happen to their store, but, sadly, we’ve heard recent tales of off-hour break-ins where doors have been broken down and windows smashed to get at the valuables, as well as brazen armed robberies during store hours. If the unthinkable happens and your store becomes the target of a robbery, put safety first: Police say don’t fight the criminal, just be safe. And be sure to take precautions. For example, this may be a time when you should put a security guard on your payroll. Also, be sure to read National Jeweler’s interview with Jewelers Security Alliance President John J. Kennedy for his seven best tips to keep your jewelry store safe from crooks.