Business | David Perry

Jewelry instagrams you shouldn’t miss

In case you missed it, here are some of our top jewelry instagrams from the past few weeks:

Marriage has a nice ring to it! It is evident that the social media world loves all things weddings. This stack of diamond bands from Suna Bros is our top Instagram post. Our hashtag selection reached out to both the luxury jewelry and wedding world. The classic diamond ring caught the eye of our followers and generated many new viewers on our page.

At DPA we love taking field trips into the industry and finding […]

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Summer Sizzlers – Pink and Blue Gemstones

Business, Creative

Summer Sizzlers – Pink and Blue Gemstones

The results are in! Pastel pink and blue gemstones are rocking some of our favorite jewelry to wear now and for years to come. We especially love the watery blue stones that look like you’re jumping into a tropical pool. And the pinks are as eye-candy enticing as a frosty glass of pink lemonade. But don’t take our word for it, flip through our slide show and see for yourself.

Images courtesy of Couture2016

Fashion Forecast: Profit from Pearls

Money may not grow on trees, but it does grow in oysters. In fact, “profit from pearls” is the message Kathy Grenier, Director of Marketing, of the Cultured Pearl Association of America (CPAA), would like to spread about this always-in-fashion, lustrous gemstone. “Cultured pearls offer more value, profit and price stability than most any other jewelry in the market today,” she says. “The majority of the cost is in the pearl and not metal, which is why we believe that cultured pearls is a jewelers answer […]

Luxury Watches: What do Women want?

Please don’t shoot the messenger, but luxury watch sales have been slowing over the last decade. According to Rene Weber, an analyst at Vontobel, as quoted in The Business of Fashion, “When it comes to luxury goods, the watch segment is the weakest and the best is jewelry, which, is primarily bought by women.” This observation has not been lost on the luxury watch industry, says Ariel Adams, founder and editor of A Blog to Watch. “They went crazy with men’s watches and over produced them. To […]

4 Secrets To Power Up Business Now!

From recent conversations I’ve had with clients, many of you are missing those “big hits” of the past, like the $30,000 diamond bracelet. There’s no question that jewelry buyers and buying habits are changing—and there are a lot of other retailers and e-tailers out there competing for consumers’ luxury dollars—think high-end electronics, adventure vacations, spa treatments, and other upscale experiences.

So how do you cut through all that other marketing chatter and engage with this new generation of luxury buyers? For some of the latest targeted retail thinking, we spoke […]