Jewelry stores can be intimidating in that they’re not made for hands-on browsing. You can’t try on the merchandise without asking a salesperson to bring a piece out from behind a locked case. But my recent shopping experience at Shinola’s (pronounced Shine-oh-la) New York City flagship store in Tribeca was a lot more hands-on and laid back.

I was familiar with the three-year-old Detroit-based watch brand’s cool, classic designs from the company website. But there’s nothing like seeing the entire collection in person. Even better, the merchandise is displayed out […]

I don’t have to tell you that jewelry shopping has changed. Now you can go to Costco and pick up a diamond ring along with those bulk bundles of paper towels and giant containers of laundry detergent. Or, you can hit the web and check out the jewelry on any number of sites–including straight from the designer. That’s why keeping up with how people shop today is so important for anyone who owns his or her own business. And that’s exactly what we plan to do in our […]

With the legalization of marriage equality comes a new marketing opportunity for jewelers—plus a lot of new social questions that can pose challenges to you and your staff, such as: Who proposes to who? Will both partners exchange engagement rings? Or just wedding bands? Should the rings match or can they be different?

Unlike straight couples, the LGBT community doesn’t have a wedding tradition to fall back on, where the man goes out to buy a ring and proposes. “The traditions are still being built and how and what to […]