Pearls are suddenly hot. See why pearls—re-imagined in gorgeous new designs— are taking the spotlight in our exclusive interview with Kathy Grenier of the Cultured Pearl Association of America who gives us a video tour of all the smart, sexy, fun new takes on pearls.
Of course, diamonds and fine watches are the foundation of any jewelry retail business, but we’re about to make a case for expanding your selection of pearls. Beyond the classic strands and ear studs, pearls have gotten a designer upgrade, inspiring edgier, more playful, even sexier styles that have been hitting this season’s runways as well as the Red Carpet. We were wowed by the pieces on display from new designers as well as old favorites at the Jeweler’s of America Fine Jewelry Preview (watch our video!). There was nothing demure […]
I grew up in a small town in Pennsylvania, where the go-to place to shop with nice stores lining an old-time main street was roughly a 30-minute drive away. That’s where I was introduced to Carroll’s, the jewelry store where everybody shopped, including my parents and all of their friends. It was that free, folksy, word-of-mouth advertising that Carroll’s depended on. Today, even though small jewelry retailers are faced with a lot more competition, don’t discount the power of word-of-mouth advertising. Only today it’s called […]
It’s the season to think ahead to holiday sales because those Thanksgiving deals have trained consumers to shop earlier, according to a recent nationwide survey from retail advisory group, Market Track. The study also found that this year 84 percent of shoppers will be hitting Amazon for it’s low prices—including discounts on fine jewelry. Blue Nile and Macy’s are also popular destinations for online jewelry shoppers. But the survey also reported that many small brick and mortar retailers will fight online shopping by playing to their No. 1 strength: the […]
Which jewelry items will be on your customers’ wish-lists this holiday season? If the sneak peek we got at Jeweler’s of America’s Annual Fine Jewelry Preview was any indication, they’ll be coveting the most recent design takes on old favorites from killer cuff bracelets to anything-but demure pearls. Also take note that cocktail rings are back—only they’re not just for dress up occasions, and wedding jewelry is getting bolder and more mod to appeal to younger tastes. And don’t forget the customer who likes one-of-a-kind awesomeness. Pieces like Buddha Mama’s gold, diamond […]