What does this Gucci bag, Saint Laurent LouLou sunglasses and Prada flame-heeled sandals have in common? They are among the most coveted items globally this year simply because they all went viral in an Instagram heartbeat. And you can read all about the other fashion must-haves and the celebrities who have the most Instragrammable clout (guess which two Kardashians are on that list boosting pretty much anything they wore) in The Year that Fashion went Viral: Lyst’s 2018 Year in Fashion Report. To compile their ranking, Lyst monitored the spikes in search demand linked to the platform’s mentions and brand tags during the last year. To me, this research also says logos are back big time (that is, if the demand ever went away). Fendi logo tights, Veja logo sneakers Gucci logo-anything were all winners. So were lower-ticketed icons like Adidas track suits, Birkenstocks and Crocs, which tells me that athleisure is most definitely the new chic. Not only was I curious to see what captured the attention of a global market of fashion-savvy Instagrammers, I was nosy enough to want to know the retail price for a viral-picked wardrobe. Read on to see the products that topped the Lyst list—and how much instant gratification (if you also click buy when you Instagram shop) is going to cost you.—Sue Perry


Screen Shot 2018-12-17 at 2.53.19 PMCall it the Instagrammable effect—Staud’s Shirley bag, $210, completely sold out this summer.

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Gucci logo anything was among the most desired items globally this year.  This belt will set you back $950.

Screen Shot 2018-12-17 at 2.46.49 PMFendi logo tights, $230, followed Gucci demand by a close second.


Sneaker staple, Veja, $150, was a 2018 style favorite.


Top Shop’s Joni skinny jeans, $68,were among the most searched and biggest sellers.

Bottom line: Adding in the heart-shaped Saint Laurent sunglasses and Prada shoe above, the total cost of these items comes to $2,962. Oh, and if you absolutely must have the Gucci logo bag (at top) as well, cough up another $1,290!